Sales SupportThe First Step in Building Your Business
The Importance of Lead Generation
For the past 10 years, buyers have completely changed the way they purchase goods and services. Before the Internet and social media, when a buyer wanted to know more about a product, they’d request a brochure and then make a decision. Today, buyers don’t always engage with sales personnel to obtain the information they’re looking for. Instead, they have access to a wealth of information through the Internet, search engines and social media sites. Clients can find out about a product or service, a company’s reputation and history, without ever requesting information from the vendor. Now the question is – how can you generate a lead if the potential buyer doesn’t contact you for information?
Your Business Solutions (YBS) understands that in order to get the information about your product or service to a qualified buyer, you’ve got to employ a number of marketing tactics that did not even exist 10 years ago. To run a successful business and develop leads, you’ve got to use these new and developing tactics:
Lead Harvesting…All of these marketing tactics are nothing, however, without the addition of a successful back-end, pre-sales pipeline of lead harvesting… the expert phone support of a lead generation calling campaign and of course Human-To-Human (H2H) lead nurturing. For most businesses, the greatest barriers to lead generation success are a lack of resources in staffing, budgeting, or time (source: B2B Technology Marketing Community). YBS is here to generate and nurture the leads you need to feed your business with consistent, new, potential clients and to help you develop your own success story. Unfortunately, 79% of all marketing leads never convert into sales due to a lack of lead nurturing (source: MarketingSherpa). Look what happens when companies like YBS nurture their leads….lead nurturing generates 50% more sales-ready leads at 33% lower cost (source: Forrester Research) and, those nurtured leads make 47% larger purchases than non-nurtured leads (source: The Annuitas Group)
What is YBS Lead Nurturing?
Lead nurturing means that YBS will handle all aspects of:
»Search engine marketing
»Your website effectivness
»Your social media marketing
»Your blog & blog schedule
»Your email marketing campaign
»Your mobile marketing
»Your content marketing
»Your marketing automation
»And your web analytics
What is a nurtured lead?
Lead nurturing is the process of providing highly relevant educational content that helps build brand and product preference long before your prospects are ready to buy. Providing this education and thus, nurturing the lead, takes a great deal of skill, experience and expertise. This is where YBS steps in.
YBS will harvest leads by engaging your targeted prospects in a calling lead development survey that will discover your potential customers’ mindsets, moods, motivations and desires, and then you’ll know exactly what it takes to get in front of them to educate them about your products and services. YBS will continue lead nurturing with email follow-ups and callbacks, while setting appointments (either for your sales staff or ours).
YBS has 30 years experience providing all aspects of lead generation consulting, calling campaigns, project management and customer retention. Their lead generation and nurturing teams are highly skilled and have years of experience talking to potential buyers. Give YBS a call and you’ll see why so many businesses attribute their sales success to the YBS Lead Generation Specialist Team.
If you need any help with your Lead Generation strategy…
“Just hire YBS and thank me later. They are the best and goes well beyond any expectations. Top-notch campaign expert!”Bulut Sakchak
YBS are incredible telemarketers and lead-generating professionals.
“With many years of experience that clearly makes her one of the best in her field. YBS was able to create a persuasive, conversational cold calling script and a lead generation campaign for my business that I am confident will generate more opportunities for us to sell more of our products and services. If you have tried other telemarketers and haven’t gotten the results you wanted, you need to hire YBS and have them create an appointment setting campaign because it works! And they have the perfect team to execute it successfully!” Dave V.
Business Development, Telemarketing, Appointment Setting
“Amazing! Spot On!”Dan
Lead Generation Campaign Package
“Excellent job!. YBS really knows their stuff! Will definitely hire them again for our next campaign projects.”Austin Huang
You’re a Genuine Talent!
“Your training is fantastic, making it possible for new people to step into and run a successful campaign. You have a great understanding of what makes a person and/or team consistently successful. During your three hour consultation session, you enlighten us with your wealth of experience. Thank you YBS!”Fardin Bradley