YBS Blog

Expert Information About Marketing, Technology & HR

Top CRE Tech Tools To Increase Your Efficiency

One of the most common questions for moderators of technology panels at real estate conferences is this: “What is your favorite new technology tool?” At Inman Connect this year, you couldn’t turn a corner without hearing someone talking about the latest and greatest...

Finding CRE Leads on LinkedIn

We at YBS think it's important to get a perspective about social media promotions from professionals outside of the social media.  Here are some great ideas about how to your LinkedIn profile can help generate discovery and leads. BTW - YBS can help you optimize your...

Understanding How SEO Impacts CRE

We spend a lot of time on the YBS Marketing Tam thinking about SEO.  Discovery online is one of the most critical - and nuanced - means of growing our clients' business.  Sometimes a company can brute force the process.  At other times it takes extensive training and...

How Reviews Boost Houston’s CREs

The Results are In:  Positive Reviews Boost Commercial Real Estate Businesses The best commercial real estate agents care about online reviews, and for good reason: nothing tells you more about your business than a satisfied customer - except an unhappy one. Before...

15 Online Promotion Methods for Realtors

What are the quickest, easiest, least expensive ways to get found online?  Take a quick inventory of the information you have already posted about your business and make sure it's all up to date and interconnected. There are 15 places to start, here's the list. 1)...

Top-Rated Tech Tools to Efficiency and Sales

Article Originally posted by Allison for Raizlabs. This time of year is often associated with greeting cards and chocolate, but the team at Raizlabs - a national app development company with offices in Boston and Oakland - shares their favorite digital tools....

How Top Social Sales Pros Use Tech

Social media is one of the most powerful channels for driving customer acquisition, but its uses are evolving. Whereas marketers and their peers once favored old media tactics on the social networks, simply broadcasting a brand’s message and hoping that it would...

2017 Web Design & UX Trends to Boost Conversions

Every year brings new design trends. But while it’s nice to see what’s happening design-wise, are any of these trends actually useful? It turns out that some things we can expect to see in 2017 have some serious potential to increase conversions on almost any website....

The “Must Have” Commercial Real Estate Apps

In the CRE industry, conducting business on the fly is becoming the norm. Clients, colleagues, and competitors all expect more responsiveness and flexibility than ever before. Making use of mobile technology is a must, and there is no shortage of options. Really. SO...

Referral Fees: Here are the Governing Rules

When it comes to referrals, be clear about the scope of the work and fees before the hand-off. Make sure your body double can handle the gig. Stay in the loop. And be patient; some seeds take longer to grow.   Kay Younglove has worked on a multitude of complex...

Referral Spam Can Derail Analytics & Hurt Your Business

Small business owners have a reputation for working “in their business.” In other words, finding time to perfect their organization isn’t always easy and often requires the help of specialty consultants. The small business website is something that’s often split among...

Referrals: Reward the Gesture, Not the Result

One of the goals of any real estate professional is to build a steady stream of reliable leads. However, when many agents start out in the industry, they rely on traditional methods to market their business and generate leads. Unfortunately, even as they gain...

5 Brands That Succeeded in Incentivizing Customer Referrals

“According to a report by Nielsen, 92% of consumers around the world say they trust earned media, such as recommendations from friends and family, above all other forms of advertising, and people are four times more likely to buy when referred by a friend,” shares Rob...

The Year of the Mega-Hacks

The Year of the Mega-Hacks 2016 was the year of mega-hacks: the one-billion-person Yahoo account breach, the SWIFT attacks that revealed serious weaknesses in the international banking system, and the as-of-yet unresolved hacks of the US election systems by Russian...

Top 7 Mistakes Made When Doing a Print Job

Top 7 Mistakes Made When Doing a Print Job Whenever you’re sending a job to be four-color printed (a.k.a. “offset printed” or “CMYK printed”) the files have to be prepared correctly or you won’t get the desired results with your final product.  In order to prepare...

YBS’s Overview of iOS 9

An Overview of iOS 9 As of 16th September, Apple devices began getting the free update of its new OS, iOS 9. The following devices are eligible for iOS 9: • iPhone 4S onwards • iPad 2 onwards • iPod touch 5th generation Let’s look at the overall changes, improvements,...

Microsoft Office 365 Outage Issues

If you're an Office 365 email user, you may have been experiencing another outage this morning. Though these outages are rare, it would be nice to know where to look up such outage information, wouldn't it? Microsoft seldom likes to talk...

LastPass was Hacked!

Its a sad day they we have to admit that our favor password tool has been hacked. LastPass reports that they have experienced a security breach on their system. Are you affected by this? Read there article ASAP to find out!...

How to make sure your iPhone isn’t tracking you

This is a re-post from NBC's Houston affiliate www.click2houston.com website. This article was share with be and I wanted to share it with all of you! You can view the original article here: Click Here video platformvideo managementvideo solutionsvideo player You can...

Setup your Google Apps account on an Android device

This article applies only for Google Apps customers. Learn more about Google Apps. To use the native Google Apps mail, contacts, and calendar apps on your Android, you need to sign in to your Google Apps account. Instructions below are for users with a Nexus or Google...

Setup your Google Apps account on an iOS device

  On the iOS device, touch Settings. Touch Mail, Contacts, Calendars. Touch Add Account. Touch Exchange. Note: iOS 4.0+ allows multiple Exchange™ accounts. However, if you're on a device that doesn't let you add a second account, you can use IMAP to sync Gmail,...

Apple Announcement September 9th 2014

Apple's Announcements Today Is Apple just phoning it in now? PUN intended! So Apple announces the iPhone 6 and iPhone 6 Plus today. The devices themselves don't impress me but don't let me influence your judgement of the new devices. After all, I all learned about...

Marketing Tip #1

When should you update your company's look? On one hand, it’s important for all your marketing pieces to have a consistent look but it’s also important that an advertising piece changes in some way (each time it's sent out), because you don’t want the reader to look...

Cool iPhone Tip

Ever get those calls when you can't answer either because you are in a meeting or maybe just because you don't want to? The next time you get a call, send the caller a quick message instead: 1. Tap the Reply with Message button... 2. Select your preferred response...

How to work with flawed technology

How to work with flawed technology Wasn't technology supposed to make our lives easier? simpler? Sure we can get more done fast with a computer and desktop publishing application than we could with the old IBM Selectric. But now there are viruses, printer jams, and...

How to Create Strong Passwords

How to Create Strong Passwords that You Can Remember the Quick and Easy Way How to create strong passwords that are hard to crack but still possible to remember. Long, random combinations of various types of characters provide resistance to hacking but are cumbersome...